Compare and Contrast the use for Public Relations Practitioners of modern communication tools and traditional communication tools.
There are two traditional communication tools that I think Public Relation Practitioners use today. First, newspapers. Newspapers are a way for PR Practitioners to provide press releases and news releases of upcoming events as well as introduce products. Newspapers have evolved to be more modern, by being offered online. Instead of buying paper copies, a lot of people get their news and information from newspapers online, which brings me to the second traditional communication tool, the internet. PR practitioners use the internet for everything, from gathering research to promoting an organization or product. The internet has brought them to the more modern tools though, Twitter, Facebook, Linkedin, etc. These social media tools allow PR practitioners to use different methods for PR. They can reach different audiences on different tools!