Why is the relationship with the media so important to Public Relations Professionals?
I think the relationship with the media is so important to PR professionals because the media is their basic use of publicity. If they have a bad relationship with the media, then the media is not going to publish their news releases or important stories about their product or organization. Also, word travels fast in this world, so if the relationship is bad because the PR professional was rude or something similar, then no other media outlets will want to work with the professional if they hear of the incident. Maintaining a good relationship is crucial to ensure you get the best use out of the media. You want them writing good things about your organization or product, to increase your reputation and not negative things to hurt it.