Kristen Bantin's Blog

PR practitioners and the Media February 22, 2012

Filed under: Uncategorized — kbantin @ 4:41 pm

Discuss the relationship between PR Practitioners and the media.

I think the relationship between PR Practitioners and the media is a complicated, yet important relationship. A PR practitioner has to be sure to have a good reputation and be in good standing with different contacts in media. If a practitioner treats a media contact poorly, and is rude, than that media contact is not going to want to publish anything coming from that practitioner and therefore the organization the practitioner is representing is not being publicized.

The media must also treat practitioners well, also, because otherwise the practitioner will choose different media contacts to get their story out. Media is so large and so competitive these days, that a practitioner has a variety of media outlets to choose from for publicity.

I think relationships can get complicated because there are so many outlets and therefore trying to make a personal relationship with media contacts is hard. Practitioners have to keep up with multiple organizations and multiple media outlets which can make things complicated.

Advertisements
 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s